Best GEO Tools for Singapore in 2025: Geneo vs Semrush & Top Picks

Generative Engine Optimization (GEO) is about improving your brand’s visibility in AI-generated answers—think ChatGPT, Google’s AI Overview/AI Mode, Perplexity, and similar systems. For Singapore SMB marketers, GEO matters because buyers increasingly get “one-answer” results, mobile usage is high, multilingual campaigns are common, and data governance under PDPA is non‑negotiable. If you’re coming from traditional SEO, a quick primer on AI-generated content basics helps frame the shift.

On compliance: under Singapore’s PDPA, organisations must collect and use personal data with consent and accountability, and ensure comparable protection for overseas transfers. See the official PDPC overview of PDPA obligations (referenced in 2025) for the core duties.

How we organised this guide for fairness:

• Scenario buckets (“Best for …”) instead of declaring a single winner.

• Tools within each bucket are listed alphabetically.

• Pricing and capabilities are cited “as of October 2025” from official sources; verify current details on each vendor’s site.

Quick comparison snapshot

Notes:

• “Not stated publicly” reflects that the vendor’s official pages did not publish the detail at the time of writing.

• Integration depth often evolves; confirm latest capabilities with each vendor.

Best for all‑around SMB GEO adoption (balanced tracking + guidance)

These options combine multi‑engine visibility with practical optimization features, suitable for lean teams.

Geneo

• What it is: A marketer‑friendly GEO/AEO platform focused on multi‑engine visibility (ChatGPT, Google AI Overviews) with sentiment tracking, prompt history, team workspaces, and prioritized content guidance. According to the Geneo homepage (accessed Oct 2025), plans use a credit model with a free tier and Pro options; Geneo’s blog discusses comparisons across Perplexity, You.com, Bing.

• Standout features: Sentiment and citation tracking, prompt history, competitive benchmarking, and a content roadmap that surfaces FAQs/schema opportunities.

• Limitations: Public details on integrations/API are sparse; pricing specifics can vary between the homepage module and blog references—verify in‑app before budgeting.

• Pricing as of Oct 2025: Free credits; Pro around ~$39.9/month noted; enterprise ranges mentioned in Geneo’s content; confirm current terms on site.

• Who it’s for: Singapore SMBs wanting a focused GEO tool that doesn’t require a complex SEO stack.

Semrush AI Toolkit

• What it is: Semrush’s suite adds AI visibility tracking on top of classic SEO tools. The Semrush KB on AI Overview (2025) explains how Position Tracking treats Google AI Overviews; Semrush materials also reference AI Mode/ChatGPT visibility.

• Standout features: Bridges SEO→GEO for teams already on Semrush; Sensor for SERP volatility; share‑of‑voice constructs across AI platforms in Semrush’s AI SEO toolkit.

• Limitations: Cross‑engine share‑of‑voice beyond Google may still be evolving—lean on KBs for confirmed capabilities.

• Pricing as of Oct 2025: Included in main Semrush plans (Pro/Guru/Business). No separate fee for AI Overview tracking.

• Who it’s for: Teams already invested in Semrush seeking a single platform for SEO and GEO.

ZipTie.dev

• What it is: A pragmatic tracker for Google AI Overviews, ChatGPT, and Perplexity with a strong content optimization module. The ZipTie pricing page (2025) lists a 14‑day free trial and current tier options.

• Standout features: Clear recommendations to fill AI‑answer content gaps; topic/intent categorization; exportable data.

• Limitations: No public API; engine coverage focuses on a core set (not the widest).

• Pricing as of Oct 2025: Tiers shown on the pricing page; historical third‑party numbers vary—use official page.

• Who it’s for: SMBs wanting actionable guidance without heavy setup.

Best for enterprise‑grade observability and governance

Profound

• What it is: An enterprise GEO platform with multi‑engine coverage, Agent Analytics (AI bot activity), Prompt Volumes (AI search volume), and compliance‑friendly features. The Profound enterprise page (SOC 2 Type II) (accessed 2025) confirms SOC 2 Type II, SSO, GA4 integration, and API.

• Standout features: Deep technical observability (Agent Analytics), share‑of‑voice across multiple engines, prompt volume insights to size opportunities.

• Limitations: Pricing is demo‑based and not publicly listed; strong platform depth may exceed what lean SMB teams need.

• Pricing as of Oct 2025: Tiered (Starter/Growth/Enterprise) via sales.

• Who it’s for: Regulated or larger organisations needing auditability and integration breadth.

Best value/simple AI visibility tracking

Rankscale

• What it is: A GEO tool with brand dashboards and competitor benchmarking; marketed as credit‑based and budget‑friendly. See Rankscale pricing (2025) for plan structures.

• Standout features: Practical KPI tracking and competitive views; page audits.

• Limitations: Specific engine list and simulator details are not clearly enumerated on the site.

• Pricing as of Oct 2025: Credit‑based tiers; verify inclusions per plan.

• Who it’s for: Budget‑sensitive teams wanting directional GEO tracking.

Best for multi‑language prompt/source analysis

Peec AI

• What it is: An LLM visibility platform aimed at marketing teams, with daily prompt runs and source categorisation. The Peec AI pricing page (2025) outlines Starter/Pro/Enterprise tiers and a “Start for free” path.

• Standout features: Clear dashboards and source‑type breakdowns; a Looker Studio connector supports custom reporting.

• Limitations: The site doesn’t publish a numeric language count; treat capacity as model‑dependent and confirm your locales.

• Pricing as of Oct 2025: Starter €89/month, Pro €199/month, Enterprise €499+/month.

• Who it’s for: Teams coordinating multi‑country or multilingual campaigns that need prompt‑level tracking.

Best for persona‑based visibility and competitor benchmarking

Gumshoe.AI

• What it is: Simulates AI interactions across buyer personas, surfaces citations and competitive ranking, and provides recommendations. The Gumshoe pricing page (2025) shows free runs, pay‑as‑you‑go, and enterprise options.

• Standout features: Persona‑centred reporting and scheduled trend tracking; competitive benchmarks.

• Limitations: Integration/API access is gated to Enterprise; per‑conversation costs require budgeting discipline.

• Pricing as of Oct 2025: Free tier (limited runs), usage‑based charges, and tiered plans.

• Who it’s for: Marketers testing messaging across personas and monitoring brand perception in AI answers.

How Singapore SMBs should choose

Consider these decision factors and align them to your campaign realities:

• Budget and team size: Free trials or credit‑based tiers are useful for lean teams. Plan for usage spikes (e.g., running more prompts during product launches).

• Engines you care about: If Google AI Overviews is critical for your niche, ensure the tool tracks it reliably. If ChatGPT/Perplexity drive top‑of‑funnel awareness, prioritise multi‑engine coverage.

• Actionability: Look for tools that surface schema/FAQ gaps and entity alignment—then translate that into content work. For on‑page optimisation fundamentals, see SEO‑optimized article writing fundamentals.

• Multilingual campaigns: Singapore teams often run English plus Mandarin/Malay/Tamil. Confirm prompt/location targeting and language handling per tool; avoid assumptions where sites don’t state explicit support.

• Reporting & stakeholders: Executive‑ready summaries, share‑of‑voice, and sentiment matter for leadership buy‑in.

• Compliance under PDPA: Map vendor roles (organisation vs data intermediary), review DPAs, and ensure overseas transfers have comparable protection. As you build content aligned to E‑E‑A‑T, tools like a Content Quality Score (E‑E‑A‑T) checker can help operationalise evidence, citations, and trust.

Also consider: complementary content creation

QuickCreator helps teams produce human‑like, SEO‑optimised articles and landing pages with built‑in E‑E‑A‑T scoring—useful for closing the content gaps your GEO tool surfaces. Disclosure: QuickCreator is our product.

Next steps (neutral)

• Start with a small pilot: pick one bucket that matches your needs and test a single tool for 2–4 weeks.

• If you need a dedicated GEO platform with a guided content roadmap, consider starting a free trial with Geneo. If you’re already on Semrush, trial its AI visibility features before adding a second platform.

• For regulated sectors or rigorous reporting requirements, request a Profound demo and assess SOC 2/SSO/API fit.

Remember to verify current pricing, engine coverage, and integration details on each vendor’s site before committing. GEO capabilities evolve quickly in 2025; re‑evaluate quarterly.