Best White-Label GEO Tools for Agencies vs 2025: Portal & Report Comparison
Compare Geneo, Semrush, SE Ranking & top GEO/AEO tools for agencies in 2025. See white-label portal vs report branding, AI overview tracking, and expert decision guide.
If you manage 10–50+ clients, you don’t have time to reinvent reporting every month. You need client‑ready GEO/AEO visibility that looks and feels like your agency, lives on your domain, and arrives on schedule without manual lift. That’s what this comparison is about.
Quick note on terms we’ll use throughout:
A true white‑label portal sits on your custom domain (via CNAME), gives clients logins, and keeps each client’s data isolated.
Report branding means your logo/colors on PDFs/CSVs or shareable dashboards — useful, but not a portal.
Disclosure: Geneo is our product. To keep this useful and fair, every vendor below follows the same evaluation lens with cited, first‑party evidence where available.
What “white‑label” really means for GEO in 2025
For GEO/AEO, white‑labeling spans two delivery models. First, the client portal on your domain: you configure a CNAME (e.g., reports.youragency.com), apply your brand, set role‑based access, and ensure each client only sees their data. Second, scheduled branded exports: you push polished PDFs/CSVs/HTML on a cadence, often alongside shareable online dashboards.
Coverage matters, too. Buyers increasingly want visibility into Google’s AI experiences (AI Overviews and AI Mode) and, in some cases, LLM‑style engines like ChatGPT and Perplexity. If you’re answering “How did AI answers impact our category last week?” your tool needs to see it and show it — consistently.
The shortlist at a glance
Legend: Portal = client‑facing portal on a custom domain/CNAME. Reports = branded, scheduled exports. AIO = Google AI Overviews/AI Mode. LLM = engines beyond Google (e.g., ChatGPT/Perplexity). Notes reflect first‑party pages as of publication.
Vendor | Portal (custom domain) | Branded scheduled reports | AIO (Google) | LLMs beyond Google | API/webhooks | RBAC/multi‑tenant | Privacy/compliance notes |
|---|---|---|---|---|---|---|---|
Authoritas | Yes (custom domain hosting claimed) | Yes (white‑label/automation referenced) | Yes | Yes (ChatGPT, Perplexity and more) | Not detailed on cited pages | Not detailed on cited pages | Policy present; deeper docs not surfaced |
Geneo | Yes (CNAME on agency page) | Live dashboards; explicit scheduling/format not stated | Yes (positioned for AI) | Yes (ChatGPT, Perplexity indicated) | Not public on cited page | Not public on cited page | Not publicly documented |
SE Ranking | Yes (white‑label portal + custom domain) | Yes (PDF/HTML/CSV on schedule) | Yes | Mentions expanding AI coverage | Yes (plan‑gated) | Yes (sub‑accounts/access) | Not analyzed here |
SISTRIX | No evidence of portal | Not clearly documented | Yes | Not stated | Yes | Yes (multi‑user tiers) | Not analyzed here |
Semrush | Custom‑domain portals tied to sunsetting AGK; status unclear | Yes (scheduled white‑label reports/dashboards) | Yes | Yes (ChatGPT Search tracking) | Yes | Yes | Enterprise posture; SOC details not in scope |
seoClarity | No evidence of portal | Not explicitly documented as scheduled white‑label | Yes | Not evidenced | Yes | Yes (enterprise permissions) | SOC 2 available under NDA (noted) |
STAT (Moz) | No evidence of portal | No built‑in scheduled PDFs/CSVs found (exports via API/LS) | Yes | Not stated | Yes | Yes | Not analyzed here |
Thruuu | No portal | Yes (scheduled exports/share links) | Yes | Not stated | Not stated | Not stated | Not analyzed here |
Scenario‑based picks (alphabetical within each bucket)
Best for full client portals on a custom domain: Authoritas; Geneo; SE Ranking. Semrush previously supported custom domains via Agency Growth Kit (now sunsetting), so confirm current status before shortlisting.
Best for branded exports only (no client portal): SISTRIX; STAT Search Analytics; Thruuu; seoClarity (dashboards and sharing rather than a true portal).
Best for multi‑engine AI visibility (beyond Google): Authoritas; Semrush; SE Ranking.
Vendor capsules (uniform template; sources linked)
Authoritas
Authoritas positions itself as an AI search and SEO visibility platform with multi‑engine tracking and AI brand monitoring. It explicitly references white‑labelled reports and custom domain hosting, which suggests a true portal experience under your CNAME. Reporting automation is referenced alongside white‑labeling, though exact file formats and scheduling controls aren’t specified on the same pages. Coverage extends beyond Google AI Overviews/AI Mode to LLMs such as ChatGPT, Claude, Gemini, and Perplexity. API/Webhooks and detailed RBAC are not elaborated on in the cited materials, and pricing pages indicate packages starting from $119/month with prompt credits; confirm live pricing and plan gates. Pros include stated custom domain hosting and broad AI engine coverage; constraints include sparse public detail on RBAC, APIs, and export formats. See the Authoritas article on choosing AI brand monitoring tools, which cites “White‑labelled Reports” and “Custom Domain Hosting,” and the AI search product pages for engine coverage: according to the company’s resources in 2025, these capabilities are part of their AI search suite (Authoritas AI brand monitoring tools, 2025).
Geneo (Disclosure: Geneo is our product)
Geneo is a GEO/AEO platform focused on monitoring and improving visibility in modern AI search surfaces, including Google AI Overviews, ChatGPT, and Perplexity. For agencies, the core promise is a fully branded client portal on your own domain via CNAME, so clients log in at a URL that looks like your brand. The agency page emphasizes live, on‑brand dashboards; it does not explicitly list scheduled PDF/CSV delivery, so treat scheduling and formats as “confirm with sales.” Engine coverage is positioned as multi‑platform AI, and visuals reference ChatGPT/Perplexity/Google AI. Public docs do not currently enumerate RBAC, API/webhooks, or compliance artifacts on the same page. The upside is a clear, true portal on a custom domain for client delivery; the trade‑off is that specifics on report scheduling, integrations, and permissions should be validated during a demo. See the Geneo agency page for the white‑label/CNAME positioning and pricing context (Geneo for Agencies); for a platform overview of GEO/AEO, see the homepage (Geneo).
SE Ranking
SE Ranking combines an agency‑oriented white‑label portal with automated report scheduling. You can apply your logo, colors, and a custom domain so clients access a branded portal, and you can deliver recurring, branded reports in PDF/HTML/CSV. The platform also ships an AI Overviews tracker and treats AIO as a SERP feature in its Rank Tracker, which keeps GEO workflows grounded in familiar reporting. API access exists on Business plans, with sub‑accounts and access control aimed at agencies; some features may be plan‑gated or add‑ons (e.g., Agency Pack). The strength is the mature combination of portal + scheduled exports + explicit AIO tracking; the catch is cost scaling with keyword volumes and user seats. Evidence across first‑party pages, including the AI Overviews tracker and reporting pages, supports these claims (see SE Ranking’s AI Overviews Tracker page for product details: SE Ranking AIO Tracker).
SISTRIX
SISTRIX brings strong AIO analytics, with public changelogs noting the ability to track AI Overviews across countries and an AI Overviews hub that explains methodology and insights. However, official pages do not evidence a client portal on custom domains, and scheduled white‑label exports aren’t clearly documented; most reporting seems to route through the API and a Looker Studio connector. If your workflow leans on BI stacks and you don’t require a portal, SISTRIX can serve as a data source for AIO trend analysis. The advantage is transparent AIO updates and robust data access; the limitation is the absence of a native white‑label portal and unclear scheduled branding on exports. See SISTRIX’s changelog for the AIO tracking statement (SISTRIX: Track AI Overviews across countries, 2025).
Semrush
Semrush offers automated, white‑label report scheduling and shareable dashboards, with a deep bench of AI search tracking features. Position Tracking and Sensor track Google AI Overviews/AI Mode, and Prompt Tracking adds visibility into ChatGPT Search. Historically, custom‑domain portals were associated with the Agency Growth Kit (AGK), which Semrush is sunsetting; as of now, the status of custom‑domain white‑label portals is unclear from first‑party pages, so confirm before assuming portal availability. API access is available on the Business plan, and permissions are mature for larger teams. The draw is powerful AIO coverage and report automation; the caveat is ambiguity around custom‑domain portals post‑AGK. For specifics on report automation and AI Mode/AIO/ChatGPT Search tracking, see Semrush’s report automation KB and AI search tracking documentation (Semrush report automation and AI search tracking).
seoClarity
seoClarity focuses on enterprise SEO with first‑party content underscoring the ability to measure AI Overviews impact. It promotes customizable dashboards and executive reporting, but we did not find first‑party confirmation of a true white‑label portal on a custom domain or scheduled branded exports. Integrations and enterprise permissions are a core strength, and the company notes availability of a SOC 2 report under NDA, which may appeal to compliance‑driven verticals. If your team needs deep enterprise analytics and you’ll build client‑facing outputs in your existing reporting stack, seoClarity can be a backbone rather than the storefront. The limitation is the lack of explicit white‑label portal/export documentation on public pages. See seoClarity’s article on measuring AI Overviews impact for confirmation of coverage (seoClarity on AI Overviews measurement, 2025).
STAT Search Analytics (Moz)
STAT is a long‑standing enterprise SERP tracker that publishes rigorous research on AI Overviews, and it provides flexible data access via API and Looker Studio connectors. We did not find evidence of a native, custom‑domain client portal or built‑in scheduled PDF/CSV reports; most agencies integrate STAT data into BI/reporting tools to deliver branded outputs. The upside is depth and reliability of AIO tracking at scale; the trade‑off is assembling your own white‑label experience. See STAT’s 2025 analysis of AI Overviews for methodology and insights (STAT: AI on the SERPs in 2025).
Thruuu
Thruuu focuses on SERP analysis and content planning, and it has added AIO tracking with scheduled exports and shareable links. It does not offer a client portal on a custom domain; rather, it streamlines CSV/PDF outputs and lightweight sharing. For agencies that only need branded exports and not logins on a domain, it’s a nimble option. The benefit is quick, scheduled AIO reporting; the limitation is the lack of a true portal and sparse API documentation on public pages. See Thruuu’s overview of AIO tracker features for confirmation (Thruuu on AI Overviews trackers).
How to choose (fast framework for agencies)
Start with your client delivery model. If you promise clients a login at reports.youragency.com, prioritize vendors with true portals and CNAME support (Authoritas; Geneo; SE Ranking). If your client base prefers emailed PDFs and exec summaries, a strong “exports‑only” stack (SISTRIX/STAT/Thruuu/seoClarity) may be simpler and cheaper, especially if you already run Looker Studio or a BI layer.
Next, set your coverage bar. If your clients expect readouts on ChatGPT or Perplexity exposure — not just Google AI Overviews/AI Mode — shortlist tools that document multi‑engine visibility (Authoritas; Semrush; SE Ranking). If Google is 90% of the conversation, several platforms in this list will suffice.
Then weigh operations. Multi‑tenant workspaces, role‑based access, and audit trails matter as you scale past 20 clients. Some vendors publish more about these than others; where docs are thin, ask for a security brief and a live permissions walkthrough. Similarly, confirm export fidelity, scheduling cadences, and whether APIs/webhooks can push data into your current stack.
Finally, pilot quickly. Pick two tools, stand up one real client in each, and run a two‑week bake‑off: measure setup time, portal polish, export quality, AIO coverage consistency, and stakeholder feedback. Keep what your account managers can run without a playbook.
Ready to see a white‑label portal on your domain?
If a true client portal is your north star, a short demo can save weeks of trial‑and‑error. Book a white‑label walkthrough to see Geneo’s CNAME‑based client portals and live GEO/AEO dashboards in action. You can explore the platform at the homepage (Geneo) or go straight to the agency options and pricing on the dedicated page (Geneo for Agencies).
