10 Best AI Visibility Tools for Agencies (2026)

AI Overviews and answer engines now sit between your clients and their clicks. If you run a boutique SEO/GEO agency, you need to measure how brands appear in ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot—and then package those findings in client‑ready, white‑label dashboards.

This executive skim compares AI visibility tools for agencies with a simple goal: help you pick a stack that proves ROI, reduces reporting time, and retains clients. We emphasize white‑label portals, multi‑engine coverage, benchmarking, exports/APIs, and realistic pricing notes.

Soft CTA: Want to see what an agency‑ready portal looks like in practice? Explore a live‑style overview on the Geneo agency page for context in this guide: white‑label client portals for GEO/AEO.

Key takeaways

• If white‑label client portals are non‑negotiable, shortlist dedicated GEO/AEO platforms first; traditional rank trackers often stop at branded reports rather than true portals.

• Multi‑engine coverage matters, but validate detection quality. Run a 50‑prompt test set before you commit.

• For boutique agencies, look for automated schedules, custom domains, and role‑based access to cut reporting time and churn risk.

• Budget bands: entry from ~$29–$100/mo for lightweight monitoring; pro tiers ~$150–$300/mo; enterprise is quote‑only. Credits and prompt limits drive total cost.

• Exports and APIs are your escape hatch. Confirm CSV/JSON fields, rate limits, and BI compatibility from day one.

How we chose these AI visibility tools

We scored tools against needs common to US boutique SEO/GEO agencies:

• Multi‑engine coverage and detection accuracy (18%)

• Agency reporting and white‑label capabilities (20%)

• Competitive benchmarking depth (16%)

• Actionability and insights (14%)

• Ease of setup and ongoing ops (12%)

• Data access and interoperability (10%)

• Pricing‑to‑value for agencies (10%)

Data sources: official product pages and docs, public pricing pages, and reputable third‑party write‑ups. All pricing and features are “as of” January 30, 2026 and subject to change. Validate engines, limits, and prices with vendors before purchase.

Disclosure: Geneo is our product. We evaluated it using the same criteria and weights as other tools in this list. Learn more about the platform here: Geneo.

Comparison table at a glance

The best AI visibility tools for agencies in 2026

Geneo — Best for boutique agencies needing white‑label portals and multi‑engine benchmarking

• One‑line positioning: A GEO/AEO workspace focused on agency‑grade delivery with consolidated multi‑engine monitoring.

• Engines covered: ChatGPT, Perplexity, Google AI Overviews, Gemini.

• Core capabilities: Monitoring and citation checks, sentiment, competitive benchmarking, actionable suggestions, and historical prompt tracking.

• Agency fit: White‑label dashboards on custom domains; schedule automation and client‑friendly views.

• Pros: Strong portal focus for agencies; consolidated workspace; exports for BI.

• Cons: Copilot coverage not confirmed publicly; public API specs limited.

• Pricing: Free and Pro tiers noted in 2025 materials; confirm 2026 packaging and credits.

• Evidence: Agency portals page outlines capabilities in Geneo’s agency overview and a primer on multi‑engine monitoring in the Geneo overview.

Profound — Broad engine coverage for enterprise programs

• Engines covered: ChatGPT, Perplexity, Google AIO, Copilot, Gemini, and more.

• Core capabilities: Multi‑engine tracking with an emphasis on real user‑facing interactions; competitive insights.

• Agency fit: Strong for complex programs; white‑label portal not documented.

• Pros: Wide coverage; enterprise‑grade methodology.

• Cons: Custom pricing; longer onboarding likely.

• Pricing: Quote‑only.

• Evidence: See coverage and approach on Profound’s pages: choosing an AI visibility provider and Answer Engine Insights features.

Peec AI — Wide engine coverage with agency white‑label options

• Engines covered: ChatGPT, Perplexity, Claude, Gemini, Google AIO/AI Mode, and others.

• Core capabilities: Visibility tracking, benchmarking, sentiment; white‑label reporting options.

• Agency fit: Suitable for agencies needing breadth plus portal‑style delivery.

• Pros: Broad engine list; white‑label support; competitive views.

• Cons: Pricing varies across currencies; confirm plan inclusions.

• Pricing: Starter around €89/mo; Pro €199/mo; Enterprise €499+; subject to change.

• Evidence: Coverage and comparison notes in Peec’s comparison with Profound and a third‑party overview of white‑label support in LLMPulse’s alternatives guide.

Soft CTA: Want a side‑by‑side of portal features and exports without a sales call? Our primer includes a quick checklist you can adapt for vendor trials: GEO/AEO primer.

Otterly.AI — Budget‑friendly monitoring with simple reporting

• Engines covered: Google AIO, ChatGPT, Perplexity, with sources also noting Gemini and Copilot.

• Core capabilities: AIO monitoring, basic benchmarking, customizable reports; white‑label reporting noted.

• Agency fit: Good for early‑stage budgets and quick wins.

• Pros: Affordable entry; straightforward setup.

• Cons: Prompt limits can bite; portal vs. report distinction matters for clients.

• Pricing: From roughly $29/mo for lite tiers; subject to change.

• Evidence: Feature scope and white‑label reporting are described in Otterly’s site and blog: Otterly homepage and Otterly’s solutions roundup.

ZipTie — Quick readouts with an AI Success Score

• Engines covered: ChatGPT, Perplexity, Google AI Overviews.

• Core capabilities: Score‑based visibility summaries, sentiment, citation checks.

• Agency fit: Handy for audits and sanity checks; portal status unclear.

• Pros: Simple score for fast client conversations; easy onboarding.

• Cons: Narrower engine set; unclear portal and exports.

• Pricing: Trial available; pricing not publicly listed.

• Evidence: Product and methodology posts: ZipTie site and AI Success Score explainer.

BrandLight — Enterprise governance and reporting

• Engines covered: ChatGPT, Perplexity, Gemini and more.

• Core capabilities: Visibility, optimization testing, enterprise controls.

• Agency fit: Built for enterprise scale and governance requirements.

• Pros: Governance, SSO, and security posture; white‑label reporting.

• Cons: Quote‑only pricing; heavier setup.

• Pricing: Enterprise by quote.

• Evidence: Company overview and investment profile: BrandLight platform and Cardumen Capital overview.

Semrush AI Visibility Toolkit — SEO suite with AI visibility modules

• Engines covered: Google AI Mode/AIO; toolkit references extend to major LLMs.

• Core capabilities: AIO tracking, dashboards, report automation.

• Agency fit: Strong if you want AI visibility inside an existing SEO suite.

• Pros: Familiar workflows; easy to bundle with SEO tasks.

• Cons: Not a true client portal; sharing via reports/embeds.

• Pricing: Plan‑based; enterprise AIO by quote.

• Evidence: Semrush knowledge base pages: AI Visibility Toolkit and Report automation & branding.

Ahrefs Brand Radar — AI answer visibility inside Ahrefs

• Engines covered: ChatGPT, Perplexity, Gemini, Copilot, Google AIO.

• Core capabilities: Brand mention tracking across AI indexes; exports to Sheets/CSV/API.

• Agency fit: Best for teams already invested in Ahrefs.

• Pros: Clear exports; big data set orientation.

• Cons: No white‑label portal; sentiment not a core focus.

• Pricing: Available on higher tiers; confirm current plans.

• Evidence: Ahrefs product docs and updates: Brand Radar and feature updates overview.

SISTRIX — AI Overviews tracking with chatbot beta

• Engines covered: Google AI Overviews plus a beta chatbot monitor for major engines.

• Core capabilities: AIO visibility analysis; early chatbot coverage.

• Agency fit: Good for Google‑heavy programs; portal unclear.

• Pros: Solid AIO filters; familiar SEO suite workflows.

• Cons: Chatbot coverage still in beta; white‑label not documented.

• Evidence: Release notes and updates summary: Track AI Overviews across countries and AI updates in 2025.

seoClarity ArcAI — Broad engine list with enterprise dashboards

• Engines covered: Nine or more leading engines including ChatGPT, Perplexity, Gemini, Copilot, Grok, DeepSeek, Claude, and Google AI Mode/AIO.

• Core capabilities: Enterprise research views, visibility monitoring, integrated SEO workflows.

• Agency fit: Enterprise‑leaning; heavier onboarding.

• Pros: Broadest stated engine set; exec dashboards.

• Cons: Portal not documented; quote‑only pricing.

• Evidence: Product news posts: ArcAI tech stack announcement and AI Mode tracking launch.

Best picks by scenario

• Best for boutique agencies and client renewals: Geneo for white‑label portals, consolidated monitoring, and competitor benchmarking.

• Best for enterprise coverage breadth: Profound or seoClarity where governance and long lists of engines trump everything.

• Best budget option to get started: Otterly.AI for entry‑level monitoring and simple reporting.

• Best if you want AI visibility inside an SEO suite: Semrush AI Visibility Toolkit or SISTRIX for Google‑heavy teams.

• Best for data exports inside an existing SEO stack: Ahrefs Brand Radar for straightforward CSV/Sheets/API workflows.

FAQs

How much should agencies budget for AI visibility?

Expect ~$29–$100/mo at the low end, ~$150–$300/mo for pro agency tiers, and enterprise quotes above that. Your true cost depends on monitored prompts, engines, seats, and whether you need white‑label portals.

Which tools support true white‑label portals?

Confirmed portal‑style delivery is available in dedicated GEO/AEO platforms such as Geneo and BrandLight, while SEO suites typically offer branded reports rather than full client portals.

How do these differ from rank trackers?

Rank trackers focus on traditional SERPs; AI visibility tools track how brands surface in AI Overviews and answer engines, including citations, sentiment, and share of voice across multiple LLMs.

How accurate is AI Overview detection and how to validate?

Always run a 50‑prompt test set across your client’s topics, review screenshots or cached responses, and spot‑check false positives/negatives. Accuracy varies by engine and tool refresh cadence.

What data can be exported or pushed to BI?

Look for CSV/JSON exports and API/webhook support. Confirm field coverage (prompt text, engine, position, citation, sentiment, timestamp) and rate limits before committing.

Next steps

• Shortlist 2–3 vendors aligned to your must‑haves: portal needs, engines, and export requirements.

• Build a 50‑prompt validation set covering branded, competitor, and high‑intent queries.

• Run a two‑week trial, push exports to your BI tool, and benchmark cost per monitored prompt.

Soft CTA: If white‑label portals and multi‑engine benchmarking are top priorities for your boutique agency, you can review an example setup here: Geneo for agencies.

Sources (selected)

• Semrush knowledge base: AI Visibility Toolkit overview; Report automation & branding

• Ahrefs product pages: Brand Radar overview; feature updates overview

• SISTRIX release notes: Track AI Overviews across countries; AI updates in 2025

• seoClarity news posts: ArcAI tech stack announcement; AI Mode tracking launch

• Platform primer for context and examples: Geneo primer