AI Visibility Tools Comparison 2025: White Label vs Value for Agencies

If you’re running a boutique NYC agency with fewer than 10 client brands, your shortlist for AI visibility software should be brutally simple: basic white‑label branding, multi‑brand readiness, and a total monthly spend under $300. Clients expect polished, branded deliverables and clear proof of presence in Google’s AI Overviews and other answer engines—without burying your margin.

Below is a pragmatic, evidence‑backed guide to help you pick the right stack with minimal rework and clean client handoffs.

What actually matters for NYC agencies

• AI visibility, defined: It’s your brand’s chances of being cited, linked, or mentioned inside AI results across engines like Google’s AI Overviews, ChatGPT, and Perplexity. For a quick primer, see What Is AI Visibility? in this explainer: What Is AI Visibility? Brand Exposure in AI Search Explained.

• White‑label Level A: At minimum, you should be able to add your logo and brand colors to reports and, ideally, share a client‑facing link on your own domain or subdomain. PDF‑only branding is often enough for small retainers; a portal becomes handy when clients log in weekly.

• Multi‑brand ≤10: Separate workspaces/projects for each client, basic roles for your team, and report templates you can clone. You shouldn’t need enterprise SSO to do the basics.

• Value under $300/month: Favor plans that price by brand/workspace over per‑seat. The breakeven shifts fast when account managers ask for read‑only access.

• Methodology matters: When you evaluate visibility, don’t stop at “present/absent.” Track citations, sentiment, and consistency over time. A handy framework is outlined in this methodology guide: LLMO Metrics: Accuracy, Relevance, and Personalization in AI Answers.

At‑a‑glance: options that fit small agency constraints

Tool‑by‑tool capsules (alphabetical)

AccuRanker

• Coverage: Supports Google AI Overview tracking and SERP feature filtering, per official help and product pages (2024–2025). See the vendor’s guidance in the dedicated page: AccuRanker: Google AI Overviews Tracking.

• White‑label: Strong reporting and exports. For a client portal with your domain, you may need to pair it with a reporting suite.

• Multi‑brand: Built with agencies in mind; project/site separation is streamlined.

• Pricing notes: Priced by keyword volume; small packs can fit under ~$300, but costs escalate quickly with scale.

• Best for: Teams that prioritize precise SERP/AIO detection and can keep tracked keyword counts lean.

• Constraint to note: If your clients expect a branded login, budget for a companion portal tool.

AgencyAnalytics

• Coverage: No native Google AI Overviews tracker; instead, it unifies 80+ sources and can visualize metrics from tools that do, along with client‑friendly AI summaries.

• White‑label: Custom domain/subdomain, logo, and color‑branded client portals are a core feature. See: AgencyAnalytics: Client Portals.

• Multi‑brand: Purpose‑built for agencies with client/workspace separation and templated dashboards.

• Pricing notes: Tiered; many agencies report the “Agency” tier under $300/month depending on billing. Confirm on the official pricing page.

• Best for: Portal‑first agencies that want clients logging into a fully branded dashboard.

• Constraint to note: For AI Overview specifics, you’ll rely on integrations (e.g., Semrush) rather than native detection.

Authoritas

• Coverage: Tracks AI search visibility across AI Overviews and LLMs (ChatGPT, Gemini, Bing/Copilot), including citations and share of voice. See: Authoritas: LLM Brand Visibility Tracking.

• White‑label: Custom dashboards, exports, and connectors suitable for agency reporting.

• Multi‑brand: Supports multi‑client setups and enterprise governance.

• Pricing notes: Custom quotes; AI modules are typically beyond $300/month for full capability.

• Best for: Agencies needing deep, cross‑engine AI visibility with competitive benchmarking.

• Constraint to note: Likely over budget for small retainers; onboarding can be heavier.

BrightEdge

• Coverage: Multiple third‑party reviews attribute AIO visibility metrics and executive dashboards to BrightEdge; we did not locate an official feature page during this research window.

• White‑label: Executive dashboards and StoryBuilder are widely discussed in reviews.

• Multi‑brand: Built for enterprise roll‑ups and large account hierarchies.

• Pricing notes: Enterprise/custom.

• Best for: Enterprises already in the BrightEdge ecosystem.

• Constraint to note: Verify AIO specifics with BrightEdge directly before relying on these metrics in contracts.

Geneo

• Coverage: Tracks your brand’s presence across ChatGPT, Perplexity, and Google AI Overviews, with historical logs and sentiment on mentions; see the site for current coverage. Learn more about measuring quality with this framework: LLMO Metrics for AI Answers. Disclosure: Geneo is our product.

• White‑label: Offers white‑label dashboards and custom domains for client‑facing links; specifics can vary by plan—confirm with sales.

• Multi‑brand: Supports multiple workspaces/brands and collaboration for agencies.

• Pricing notes: Tiered, with free credits to trial; entry tiers may fit under $300 depending on usage.

• Best for: Agencies that want cross‑engine AI visibility in one place and shareable, branded links.

• Constraint to note: Confirm contractual white‑label scope (e.g., branding removal and domain rules) before rollout.

MorningScore

• Coverage: Core SEO features (rank tracking, on‑page, backlinks); we did not find an officially named “AI Overviews” tracker on site pages during this research.

• White‑label: Branded PDFs and live links are available at accessible tiers. See: MorningScore: SEO Reports.

• Multi‑brand: Project/client separation suited to small agencies.

• Pricing notes: Public tiers often listed under $300 (e.g., Lite/Business/Pro/Premium). Confirm on the official pricing page.

• Best for: Budget‑conscious teams needing simple, branded reporting across a handful of clients.

• Constraint to note: Limited native AI‑specific tracking compared with enterprise tools.

Semrush

• Coverage: Position Tracking and Sensor document support for Google AI Overviews as a SERP feature (2024–2025). See official resources: Semrush News: Track Google’s AI Overviews.

• White‑label: Branded PDFs and shareable report links via My Reports; we did not find an official client portal with custom domain.

• Multi‑brand: Projects/workspaces make managing ≤10 clients workable.

• Pricing notes: Public Pro/Guru tiers are often below $300/month in market references; final totals vary with add‑ons and billing. Confirm on semrush.com/pricing.

• Best for: All‑around SEO plus documented AIO presence tracking with client‑ready branded PDFs.

• Constraint to note: Costs can climb if you add seats or modules; portal‑level white‑label is limited.

seoClarity

• Coverage: Markets ArcAI to track Google’s AI Mode/AI Overviews for enterprises. See: seoClarity: Track Google AI Mode.

• White‑label: Enterprise reporting, BI connectors, and exports.

• Multi‑brand: Built for large organizations and agency networks.

• Pricing notes: Enterprise/custom.

• Best for: Larger programs that need on‑demand AI Mode tracking integrated with BI.

• Constraint to note: Overkill for small agencies under a $300 ceiling.

Three budget‑friendly ways to build your stack under $300

1. Portal‑first branding for client logins

• Who it’s for: Client service teams that want a custom‑domain dashboard.

• Suggested stack: AgencyAnalytics as the branded portal; pipe in data from your AIO source of choice (e.g., Semrush projects). Keep tracked keyword counts conservative to control costs.

• Rollout tip: Clone a base dashboard template for new clients, then add one “AI visibility” section with charts and a short explainer.

2. Budget‑first with basic AIO coverage

• Who it’s for: Small retainers where a PDF or share link suffices.

• Suggested stack: Semrush Pro/Guru for Position Tracking with AI Overview presence and branded PDFs. Alternatively, evaluate Geneo entry tiers for cross‑engine snapshots and share links.

• Rollout tip: Standardize a monthly “AI visibility highlights” page with three metrics: AIO presence trend, top cited pages, and any negative/neutral sentiment notes.

3. Lowest effort white‑label reporting

• Who it’s for: Teams that need simple, branded reports fast.

• Suggested stack: MorningScore for scheduled white‑label PDFs/live links; add a note explaining AIO limitations so expectations are set.

• Rollout tip: Keep a one‑page explainer describing how AIO differs from classic rankings to reduce back‑and‑forth.

Precision matters? Consider AccuRanker for targeted AIO tracking on a small keyword set. Just keep an eye on volume so the monthly total doesn’t blow past $300.

NYC agency trust and rollout checklist

Use this quick audit before you commit to a vendor or a combo:

• White‑label basics: Can you add your logo/colors and host a share link on your domain? If not, will a branded PDF satisfy your client?

• Multi‑brand workflow: How fast can you clone a template and spin up a new client workspace? Are basic roles included without extra seats?

• AIO coverage: Is Google AI Overviews tracked natively? How are citations captured and how often are they refreshed?

• Data out: Can you export CSV or connect to Looker/BI for escalation?

• Pricing reality check: Model the monthly total for 8–10 clients including add‑ons. Any per‑seat surprises?

• Evidence pack: Screenshot an example AIO result and the corresponding report view so clients see “what good looks like.”

Final word

You don’t need an enterprise suite to satisfy most New York retainers. Pick a portal‑first stack if clients expect logins, or keep it lean with AIO presence tracking and branded PDFs if that fits your budget and workflow. If you want cross‑engine visibility in one place with shareable links, explore Geneo’s plans and trial credits here: Geneo — Plans and Free Trial.

A quick refresher on AI visibility concepts and KPIs can also help clients understand the story you’re telling—start with this primer: What Is AI Visibility?. And when you need to explain quality, refer back to the measurement guide: LLMO Metrics for AI Answers.