11 Best AI Monitoring Tools with White-Label Reporting for Agencies (2025)

If you run an agency, your brand is your moat. Clients expect to log in at your domain, see your logo, and get on-demand reporting that proves both traditional SEO performance and AI search visibility. The upside? You can package this as a premium service line, automate a chunk of monthly reporting, and protect your margins.

This guide focuses on tools that support end-to-end white labeling—custom domain (CNAME), branded client portals, and logo-stamped reports—and, where possible, visibility across emerging answer engines (Google’s AI Overview, ChatGPT, Perplexity). I’ll call out what’s fully documented and where claims should be treated as “verify at signup.”

How we chose (and what matters for agencies)

We evaluated tools on the following criteria and weights:

• White-label depth (custom domain, portals, report/email branding): 25%

• AI visibility coverage (Google AI Overview, ChatGPT, Perplexity): 20%

• Reporting automation and connectors: 15%

• Data quality and evidence (official docs, changelogs): 15%

• Value/pricing and limits (clients/seats/exports): 15%

• Support/reliability and client experience (SLAs, onboarding): 10%

If you’re newer to AI visibility, think of it this way: it’s not “rankings,” it’s “Where does my brand appear in answer boxes and AI chat results?” For a plain-English primer on AI visibility tracking across ChatGPT, Perplexity, and Google AI Overview, see the conceptual overview on the Geneo site via the platform’s home page: AI visibility tracking across major AI engines.

Quick comparison grid (snapshot)

Below is a high-level snapshot of white-label depth and AI visibility at a glance. Details and evidence links follow in each item.

Best for AEO/GEO & AI visibility

Geneo — Full-stack AI visibility with end-to-end white label

Disclosure: Geneo is our product.

Geneo is built for agencies that need to monitor and report brand presence in AI answers—Google AI Overview, ChatGPT, and Perplexity—under their own brand. It supports a white-labeled client experience on your domain with branded portals and logo-stamped reports. See the agency page for a feature overview of custom domain and client portal white-label features.

• Key traits: AI engine coverage (Google AI Overview, ChatGPT, Perplexity), share-of-answer and sentiment insights, client-ready deliverables on your domain.

• White-label specifics: Custom domain/CNAME use, branded login and reports, agency-controlled workspaces (confirm exact setup during onboarding).

• AI visibility: Tracks brand presence and citations across AI engines with actionable insights (topic gaps, opportunities) documented on the platform overview.

• Pricing/limits: Flexible tiers with a free trial; plan details and limits are presented at signup (subject to change).

Best for: Agencies productizing “AI visibility reporting” or adding an AEO/GEO retainer line. Not for: Teams that only need multi-channel data aggregation without AI search coverage.

SE Ranking — AI Results Tracker plus agency-friendly white-label

SE Ranking combines a familiar SEO suite with an AI visibility component that tracks appearances in Google AI Overviews and other AI results. White-label controls are available via its agency-oriented packages and add-ons.

• White-label specifics: Branded dashboards/reports with a custom domain via an Agency Pack add-on (confirm current gating on the official features page at signup).

• AI visibility: The vendor’s product pages describe an AI Visibility Tracker for AI Overviews and AI results and discuss methodology in their explainer posts; use this to present AI exposure alongside rankings.

• Pricing/limits: Plan + add-on structure; pricing and limits vary by tier and region (subject to change).

Best for: Agencies that want a single vendor for rank tracking, site audits, and AI visibility signals. Not for: Teams needing advanced client portal UX beyond SEO dashboards.

Best multi-channel reporting suites for agencies

AgencyAnalytics — Branded dashboards and portals with custom domain options

AgencyAnalytics is a popular agency suite with client portals, dashboard templates, and automated reporting. It supports branded portals and custom domains on higher plans, along with white-labeled emails and PDFs.

• White-label specifics: Official content and guides detail white-label dashboards, client portals, and custom domain/CNAME availability on agency-oriented tiers; see the vendor’s overview on white labeling: AgencyAnalytics white-label overview.

• AI visibility: Focused on multi-channel connectors and dashboards; no official claims of Google AI Overview/ChatGPT/Perplexity tracking.

• Pricing/limits: Tiered by the number of clients/dashboards; white-label features are plan-gated (subject to change).

Best for: Agencies with diverse channel reporting needs and a standard client portal experience. Not for: Teams requiring AI search visibility tracking inside the same suite.

Databox — White Label add-on for custom domain and branded emails

Databox offers a polished dashboarding experience with a documented White Label add-on that enables a custom domain for client logins and report URLs, removal of Databox branding, and branded notifications.

• White-label specifics: The Help Center outlines the add-on’s scope, including custom domain and branded emails: How to white-label Databox (Help Center).

• AI visibility: No official AI search visibility tracking; use Databox for multi-channel dashboards and executive summaries.

• Pricing/limits: White Label is an add-on to higher tiers; confirm current pricing in the app (subject to change).

Best for: Mid-size agencies that want portal polish and a consistent dashboard UX across many connectors. Not for: AI visibility use cases.

Semrush (My Reports) — Automated reporting with brand customization

Semrush’s My Reports automates report creation with branded templates and wide SEO data coverage. It’s strong when you need scheduled PDFs that carry your brand—especially for technical SEO and content audits.

• White-label specifics: My Reports supports brand customization and integrations; the knowledge base covers supported integrations and report assembly: Integrations in My Reports (KB).

• AI visibility: Semrush publishes AI initiatives, but explicit AI Overview/ChatGPT/Perplexity visibility tracking inside My Reports isn’t clearly documented. Treat AI visibility as out-of-scope here.

• Pricing/limits: Report features vary by plan and add-ons (subject to change).

Best for: Agencies that need branded, automated SEO reports from a best-in-class SEO suite. Not for: Teams needing client login portals under a custom domain documented end-to-end.

Whatagraph — Advanced white-label portals on higher tiers

Whatagraph focuses on cross-channel reporting with robust templates and automation. Agencies often adopt it for its client portal UX and branding controls on higher plans.

• White-label specifics: Advanced branding and client access controls are available on upper tiers; verify plan gating during evaluation.

• AI visibility: Emphasizes AI-powered summaries and automations, not AI search visibility.

• Pricing/limits: Credit/tier-based and subject to change.

Best for: Agencies with a broad data mix that want polished client portals and scheduled briefings. Not for: Teams prioritizing AEO/GEO metrics.

DashThis — Simple, shareable dashboards with custom domain options

DashThis provides easy-to-assemble dashboards with link-based sharing and basic white-label options. It’s appealing for lean teams who want minimal setup.

• White-label specifics: Vendor pages note replacing default URLs with a branded domain on selected dashboard experiences; see an example product page: DashThis dashboard feature example.

• AI visibility: Not supported.

• Pricing/limits: Tiered by the number of dashboards; confirm plan details (subject to change).

Best for: Small teams who need fast, branded dashboards without deep portal configuration. Not for: Agencies needing granular permissions and AI visibility.

ReportGarden — White-labeled dashboards and scheduled reports

ReportGarden offers agency-oriented dashboards, scheduled reporting, and branding controls designed for client-facing deliverables.

• White-label specifics: The vendor’s reporting page highlights white-label client experiences and branding controls; verify domain-level options during trial.

• AI visibility: Not supported.

• Pricing/limits: Tiered; confirm on the official pricing page (subject to change).

Best for: Agencies standardizing monthly marketing reports with light customization. Not for: Teams that require complex portal roles or advanced AI metrics.

Best for local SEO agencies

BrightLocal — Local SEO reporting with white-label branding

BrightLocal is purpose-built for local SEO—citations, GBP insights, reputation, and local audits—with long-standing support for white-labeled deliverables.

• White-label specifics: The Help Center explains how white labeling works across profiles, report links, and branding: BrightLocal: What is white labelling?.

• AI visibility: Focused on local SEO; no official AI Overview/ChatGPT/Perplexity tracking.

• Pricing/limits: Location-based tiers; confirm details on the pricing page (subject to change).

Best for: Local SEO agencies that need branded audits, citations tracking, and review reporting. Not for: Teams focused on AI search or broad multi-channel reporting.

Client portals & white-label service ops

Zendo — Branded client portal with custom domain and email

Zendo is a client portal and service delivery platform with strong white-label controls for agencies delivering productized services.

• White-label specifics: Help docs cover custom domain, branding, and custom email domain on Pro/Max tiers: Zendo branding and white-label setup (Help).

• AI visibility: Not applicable.

• Pricing/limits: Tier-based; confirm which plan unlocks each branding feature.

Best for: Agencies that need a polished client portal for requests, approvals, and invoicing under their brand. Not for: Teams primarily seeking analytics connectors and dashboards.

Search Atlas (LinkGraph) — White-label SEO software with client-facing reports

Search Atlas positions itself as a white-label SEO platform that includes report builders and client-facing experiences.

• White-label specifics: Product pages describe custom subdomains, branded reports, and automation workflows; see the vendor’s white-label overview: Search Atlas white-label SEO software.

• AI visibility: Not documented as a core capability.

• Pricing/limits: Agency-oriented tiers; confirm on the pricing page (subject to change).

Best for: Agencies that want white-labeled SEO tooling bundled with content/links services. Not for: AI visibility tracking use cases.

Improvado — Enterprise data pipelines with white-label UI and domain

Improvado emphasizes data pipelines and BI handoff. For agencies, it can be white-labeled—with interface branding and a custom domain—typically with support-assisted setup.

• White-label specifics: Expect SSO and domain configuration options in collaboration with support; confirm scope during scoping calls.

• AI visibility: Not supported as a native metric.

• Pricing/limits: Custom pricing and implementation.

Best for: Larger agencies consolidating many data sources with enterprise governance. Not for: Smaller teams or those needing turnkey AI visibility dashboards.

FAQs

• How hard is it to set up a custom domain (CNAME) for client reporting? Most platforms that support custom domains provide step-by-step DNS instructions and a verification process. Expect a 15–60 minute setup with access to your DNS provider. Some tools (especially enterprise suites) may require support-assisted provisioning and SSO coordination.

• Do we need a full client portal, or are branded report links enough? Portals unlock self-serve access, role-based permissions, and live dashboards—ideal for retainer clients. Branded links and scheduled PDFs work well for smaller packages or stakeholders who prefer email-first updates. Match the experience to your service tiering.

• Can any tool “guarantee” Google AI Overview tracking accuracy? No. AI surfaces change frequently and vary by user, location, and query type. Tools that monitor AI Overviews and AI chat results can provide directional coverage and trend visibility, but you should always frame this as exposure signals rather than deterministic “rankings.”

• Any branding compliance risks with white-labeled emails and domains? Use your own sending domain (SPF/DKIM) to avoid deliverability issues and make sure legal footers (company info, unsubscribe, privacy links) reflect your agency. When using custom domains/subdomains, align with your security policies (SSL, SSO where available).

Next steps

Pick the path that fits your service mix and client expectations:

• Need end-to-end white label plus AI visibility signals across Google AI Overview, ChatGPT, and Perplexity? Start a free trial of Geneo and validate the white-labeled portal and reporting workflow under your domain: Start Free Trial.

If you’re still building the business case for AI visibility reporting, this explainer on shifting search behavior and AI-era visibility provides useful context: Why AI visibility matters for organic traffic resilience.