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benchmark NPS score for SaaS industry

informationalSoftware & SaaSAnalyzed 07/01/2025

AI Search Visibility Analysis

Analyze how brands appear across multiple AI search platforms for a specific query

Query Report Analysis Visualization
High Impact

Total Mentions

Total number of times a brand appears

across all AI platforms for this query

Reach

Platform Presence

Number of AI platforms where the brand

was mentioned for this query

Authority

Linkbacks

Number of times brand website was

linked in AI responses

Reputation

Sentiment

Overall emotional tone when brand is

mentioned (Positive/Neutral/Negative)

Brand Performance Across AI Platforms

3
Platforms Covered
11
Brands Found
0
Total Mentions
BRANDTOTAL MENTIONSPLATFORM PRESENCELINKBACKSSENTIMENTSCORE
1Zoom
0
0
95
2Netflix
0
0
78
3Nutanix
0
0
78
4Microsoft
0
0
65
5Dropbox
0
0
62
6Slack
0
0
62
7PayPal
0
0
62
8Druva
0
0
62
9AppDynamics
0
0
62
10Salesforce
0
0
55
11Adobe
0
0
55
Referenced Domains Analysis
All 24 domains referenced across AI platforms for this query
ChatGPT
Perplexity
Google AIO
ChatGPT:
0
Perplexity:
1
Google AIO:
2
3
ChatGPT:
1
Perplexity:
1
Google AIO:
0
2
ChatGPT:
0
Perplexity:
1
Google AIO:
1
2
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
0
Perplexity:
1
Google AIO:
0
1
ChatGPT:
0
Perplexity:
0
Google AIO:
1
1
ChatGPT:
1
Perplexity:
0
Google AIO:
0
1

Strategic Insights & Recommendations

Dominant Brand

Nutanix leads with the highest NPS score of 92, followed by other enterprise SaaS companies like Zoom and Netflix.

Platform Gap

ChatGPT provides the most detailed segmentation data, while Perplexity offers comparative analysis and Google AIO focuses on score interpretation.

Link Opportunity

All platforms reference specialized NPS benchmark resources and SaaS analytics companies that could provide deeper insights.

Key Takeaways for This Query

The average SaaS industry NPS benchmark is consistently reported as 36 across all platforms.

EdTech and MarTech segments significantly outperform the industry average with scores above 40.

Enterprise companies ($50M+ revenue) achieve higher NPS scores than smaller SaaS businesses.

Top-performing SaaS companies like Nutanix and Zoom achieve NPS scores above 70, demonstrating exceptional customer loyalty.

AI Search Engine Responses

Compare how different AI search engines respond to this query

ChatGPT

2149 Characters

BRAND (6)

Microsoft
Salesforce
Zoom
Adobe
Netflix
Nutanix

SUMMARY

The average NPS for SaaS companies is 35.7 with a median of 39. Benchmarks vary by segment (EdTech: 47.5, MarTech: 41, FinTech: 40) and company size ($50M+: 39.2). Top performers include Nutanix (92), Zoom (72), and Netflix (67). Both product-led and sales-led growth strategies achieve similar scores around 35.

Perplexity

2106 Characters

BRAND (6)

Dropbox
Microsoft
Slack
Zoom
PayPal
Nutanix

SUMMARY

The SaaS industry NPS benchmark is +36, with good scores above this average. B2B SaaS typically ranges 30-50, while B2C aims for 54+. Excellent scores exceed 50. Top performers include Nutanix (92), Zoom (72), PayPal (65), and Slack (55). Leading companies achieve 50% above average, targeting 54+ scores.

Google AIO

1743 Characters

BRAND (4)

Zoom
Netflix
Druva
AppDynamics

SUMMARY

The SaaS industry average NPS is 36, with good scores ranging from 30-45. Scores above 50 are excellent, and above 80 are world-class. B2B SaaS typically scores higher than B2C. High performers include Druva (89), AppDynamics (87), and Zoom (72). Company size and product maturity affect scores significantly.

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SaaS NPS Benchmark: Industry Average Score is 36 | Geneo