benchmark NPS score for SaaS industry
AI Search Visibility Analysis
Analyze how brands appear across multiple AI search platforms for a specific query
Total Mentions
Total number of times a brand appears
across all AI platforms for this query
Platform Presence
Number of AI platforms where the brand
was mentioned for this query
Linkbacks
Number of times brand website was
linked in AI responses
Sentiment
Overall emotional tone when brand is
mentioned (Positive/Neutral/Negative)
Brand Performance Across AI Platforms
| BRAND | TOTAL MENTIONS | PLATFORM PRESENCE | LINKBACKS | SENTIMENT | SCORE |
|---|---|---|---|---|---|
1Zoom | 0 | 0 | 95 | ||
2Netflix | 0 | 0 | 78 | ||
3Nutanix | 0 | 0 | 78 | ||
4Microsoft | 0 | 0 | 65 | ||
5Dropbox | 0 | 0 | 62 | ||
6Slack | 0 | 0 | 62 | ||
7PayPal | 0 | 0 | 62 | ||
8Druva | 0 | 0 | 62 | ||
9AppDynamics | 0 | 0 | 62 | ||
10Salesforce | 0 | 0 | 55 | ||
11Adobe | 0 | 0 | 55 |
Strategic Insights & Recommendations
Dominant Brand
Nutanix leads with the highest NPS score of 92, followed by other enterprise SaaS companies like Zoom and Netflix.
Platform Gap
ChatGPT provides the most detailed segmentation data, while Perplexity offers comparative analysis and Google AIO focuses on score interpretation.
Link Opportunity
All platforms reference specialized NPS benchmark resources and SaaS analytics companies that could provide deeper insights.
Key Takeaways for This Query
The average SaaS industry NPS benchmark is consistently reported as 36 across all platforms.
EdTech and MarTech segments significantly outperform the industry average with scores above 40.
Enterprise companies ($50M+ revenue) achieve higher NPS scores than smaller SaaS businesses.
Top-performing SaaS companies like Nutanix and Zoom achieve NPS scores above 70, demonstrating exceptional customer loyalty.
AI Search Engine Responses
Compare how different AI search engines respond to this query
ChatGPT
BRAND (6)
SUMMARY
The average NPS for SaaS companies is 35.7 with a median of 39. Benchmarks vary by segment (EdTech: 47.5, MarTech: 41, FinTech: 40) and company size ($50M+: 39.2). Top performers include Nutanix (92), Zoom (72), and Netflix (67). Both product-led and sales-led growth strategies achieve similar scores around 35.
Perplexity
BRAND (6)
SUMMARY
The SaaS industry NPS benchmark is +36, with good scores above this average. B2B SaaS typically ranges 30-50, while B2C aims for 54+. Excellent scores exceed 50. Top performers include Nutanix (92), Zoom (72), PayPal (65), and Slack (55). Leading companies achieve 50% above average, targeting 54+ scores.
REFERENCES (8)
Google AIO
BRAND (4)
SUMMARY
The SaaS industry average NPS is 36, with good scores ranging from 30-45. Scores above 50 are excellent, and above 80 are world-class. B2B SaaS typically scores higher than B2C. High performers include Druva (89), AppDynamics (87), and Zoom (72). Company size and product maturity affect scores significantly.
REFERENCES (18)
Share Report
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